Malaysia Fashion Week (MFW) is the nation’s largest lifestyle and fashion trade platform. The annual event will be held from October 18 – 22 this year in Kuala Lumpur through a series of “ground breaking” fashion shows featuring designers from over 15 countries, a stylish gala event and a trade exhibition. The fashion shows for Spring/Summer 2018 ‘Fashion to Art’ will feature Malaysian designers under the Malaysia Fashion Showcase (MFS) banner, together with Asian designers under the Mercedes-Benz STYLO Asia Fashion Week (MBSAFW) banner. MFS unveils Malaysia’s best of the best collections and it’s a celebration of Malaysia’s fashion for the World. The MBSAFW is a joint collaborative effort between STYLO International and luxury automaker, Mercedes-Benz. MBSAFW will see more than 100 designers from over 16 Asian countries showcasing their collection using MFW as its platform. It is a trade fashion event headlined by ASIA for ASIA which portrays a fusion of Malaysian, Asian and Western influences. At the inaugural MFW in 2014, 65 designers from 15 countries were featured including Malaysia and other Asian countries such as Philippines, Singapore, Indonesia, Brunei, Vietnam, Cambodia, Myanmar, Thailand, Taiwan, China, South Korea, Japan, India, Pakistan and Australia. The collection included Ready-To-Wear, Evening Wear, Bridal, Muslimah and Street Wear.
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Malaysia Fashion Week (MFW) is a dedicated trade fashion event organised by a government agency in partnership with the private sector and its multinational collaborators at an international level. The nation’s largest lifestyle and fashion trade event is a collaborative effort between national trade promotion agency, Malaysia External Trade Development Corporation (MATRADE) and Malaysia’s leading lifestyle fashion event organiser, STYLO International Sdn Bhd. MFW is supported by the Ministry of International Trade and Industry (MITI). The private sector’s efficient, market-oriented approach coupled with the government’s knowledge of local circumstances brings together the best in this partnership. This initiative creates opportunities for social and commercial innovation and opens doors to better engagement with designers, traders and buyers from all over the world.
MATRADE strives to provide world class business friendly support and develops initiatives that will benefit industry players as well as give Malaysian industries the competitive edge. MATRADE functions as the focal point for foreign importers to source for Malaysian products and services by connecting them to Malaysian suppliers and designers. MATRADE’s offices overseas offer international buyers a range of resources and services such as accurate and reliable information about Malaysian capabilities, products and services, advice on doing business with Malaysian companies, assistance in organising business meetings and assistance in establishing connections with key decision-makers within Malaysia’s public and private sectors.
STYLO International is a leading Malaysian lifestyle fashion event organiser in Malaysia having successfully organised key events in Malaysia and around the world. Most notably, the annual Mercedes Benz STYLO Fashion Grand Prix which for the last 7 years has travelled around the world to Singapore, London, Mexico, Prague and Mumbai. The partnership of MATRADE with STYLO International also sees the injection of the Mercedes-Benz STYLO Asia Fashion Week (MBSAFW) into further boosting MFW. The MBSAFW is a joint collaborative effort of STYLO International and luxury automaker, Mercedes-Benz. MBSAFW will see designers from 15 Asian countries showcase their work using MFW as its Asian platform and FACIT@INTRADE as its trade collaborator.
Malaysia’s beloved shoe couturier extraordinaire Datuk Professor Dr. Jimmy Choo is Honorary Advisor to Malaysia Fashion Week. Born in Penang into a family of shoemakers, he learned the art of shoemaking from his father and made his first shoe when he was 11 years old.
After graduating from Cordwainers Technical College in Hackney, England, he opened his first workshop in North London, in an old hospital building in 1986, and the rest they said , is history.
His craftsmanship and designs caught the attention of a fashion editor and became featured in an eight-page fashion spread in a 1988 issue of the world-famous fashion magazine, Vogue. Soon after, he received patronage from Diana, Princess of Wales who loved his designs, which further boosted his popularity and led him to become one of the most celebrated and sought after shoe designer in the world.
Today, Choo runs London-based Jimmy Choo Couture producing iconic, custom-made shoes to a discerning, select clientele and devotes his time to mentoring award-wining Malaysia-based Taiwanese fashion accessories designer, IIIiza Ho.
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